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Shoes Of Wisdom: A JL Shoes Moshoeu Foundation also known as “SOW" was established on the 5th of March 2013. This women led nonprofit organization prioritizes underprivileged communities in South Africa by offering a research based, diverse and goal-setting mentorship of the boy child program to children from the ages of six (6) years old upwards.

Our ultimate goal is to mentor, coach, counsel, empower and upskill boys in South Africa to be game changers and distinguished future leaders.

We believe that it takes a village with a common goal to raise a game changer and a distinguished future leader who will play his part in the alignment of gender equality, economic development and sustainability.

Our Founders

Ayanda Kubheka

Facilitator, Social Entrepreneur, Business Executive, Writer. Ayanda has interest in art and design, research and the development of self and others. Former Miss Tembisa and Miss South Africa & South Africa Teen Manager credits her business ethic, tenacious, persistent and hard working spirit to her former boss Mrs Gerry Elsdon and her big brother.

It is Ayanda's passion to share her knowledge with the younger generation, so that they may develop to their fullest potential. Her objective for her corporate social investment projects is to achieve effective utilisation of resources through coordinated human efforts while remaining sustainable. She believes that a rich community is one that takes care of its children.

John Lesiba “Shoes" Moshoeu (late)

Professional Footballer, Coach, Businessman, Motivational Speaker and Philanthropist “Shoes" was an avid reader.

He was the ambassador of Es’kia Institute 2005 and featured in Prof. Es’kia Mphahlele’s book titled “A Lasting Tribute.” He started having interest in books when he read Benny and Betty at school at the age of 8. In his adult years, amongst his many favourite books was “The Ultimate Gift” by Jim Stovall.

How Sow Started

“Shoes" and Ayanda participated in a "support a child" initiative that was promoted by a children's centre in Soweto, through that initiative they financially supported two (2) children. A few months later, they took on a formal parental role to the children and that journey inspired the establishment of the Foundation which opened it’s doors on the 5th of March 2013.

In the years 2014 and 2015 when “Shoes" fell ill, it became difficult for the Foundation to operate as normal. After “Shoes" passing the Foundation took time off for the healing process to take effect. In September 2016 following her engagement with the Moshoeu family and receiving their blessings, Ayanda wore her patronage hat and resumed from where they left off. Solid structures have since been put in place and the mission encompasses a tribute to the legacy of our late Co-Founder - the legacy of knowledge and goodwill.

Thus far communities in Thembisa, Vosloorus and Soweto in the Gauteng Province, Mokopane and Burgersfort in the Limpopo Province have benefited from services offered by the Foundation.

In honoring the memory of our Co-Founder, the late John “Shoes" Moshoeu, our mission encompasses the recognition of his legacy of knowledge and goodwill through the Mo-Shoes-4-U Campaign which runs from the 9th day of the 11th month to the 21st of April annually.

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"Shine your light for others to shine."

Ayanda Kubheka